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Shola Asante

Shola Asante is co-founder of footwear brand Sante + Wade. She writes for the FT about her experience as an entrepreneur and running an SME. She previously worked as a broadcast journalist and has written award-winning fiction.

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  • Monday, 25 July, 2022
    Entrepreneurship
    How to stop feeling lonely at the top

    Founders and entrepreneurs can find support, networks and help — they just need to make time

  • Thursday, 14 April, 2022
    Entrepreneurship
    How to turn design dreams into a commercial reality

    Stick to first principles — never lose sight of what your customer wants and be quick to ditch a shoddy manufacturer

  • Sunday, 27 February, 2022
    Entrepreneurship
    Small businesses need to embrace budgets

    Too many SMEs fail to see the value in financial planning in the belief it is restricting

  • Thursday, 20 January, 2022
    UK business & economy
    Post-pandemic trade shows need to be smaller and targeted

    These events are vital for businesses but they are expensive and need to evolve with our more hybrid world

  • Friday, 17 December, 2021
    Entrepreneurship
    Profit and purpose are twin challenges for small businesses

    Tight resources can leave founders wrestling with their social conscience

  • Wednesday, 10 November, 2021
    Work & Careers
    Why the small business underdog may never have its day

    Big companies are more likely than ever to maintain their dominant positions over plucky start-ups

  • Wednesday, 13 October, 2021
    Work & Careers
    In a rut? Phil the weatherman shows us how to break free

    Day-to-day demands of running a business can obscure the value of creativity

  • Tuesday, 21 September, 2021
    Entrepreneurship
    Influencer marketing is no silver bullet for small business

    In her regular column, a London-based founder finds that working with social media stars is a mixed experience

  • Wednesday, 4 August, 2021
    Entrepreneurship
    A co-founder can ease the load but choose wisely

    Whether to fly solo or be part of a team is a decision faced by many entrepreneurs at some point in their journey

  • Wednesday, 7 July, 2021
    Entrepreneurship
    Myths, magic and the making of an entrepreneur

    Some founders suggest business-building is their destiny, but most begin rather differently

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