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Bjørn Gulden

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  • Friday, 5 May, 2023
    Adidas AG
    Adidas shares jump as new chief says China business has turned the corner

    Sales trends are improving in world’s second-largest economy, says Bjørn Gulden

  • Wednesday, 8 March, 2023
    LexAdidas AG
    Adidas: Yeezy come, Yeezy go, Bjørn leader clears up the mess Premium content

    New chief must deal with aftermath of Kanye West tie-up before he can focus on turnround efforts

  • Friday, 10 February, 2023
    Adidas AG
    Adidas shares slide as fallout from Kanye West tie-up deepens

    German group warns of possible hit of up to €700mn because of unsold Yeezy shoes

  • Friday, 23 December, 2022
    News in-depthAdidas AG
    Fear, misfortune and Kanye West: how Adidas lost its lustre

    German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

  • Tuesday, 8 November, 2022
    Adidas AG
    Bjørn Gulden confirmed as Adidas chief executive

    World’s second-largest sportswear brand poaches rival boss from Puma

  • Sunday, 17 November, 2019
    InterviewHow to Lead
    Bjorn Gulden: refocusing a company around its core values

    The Puma boss has restructured the group and drawn inspiration from its proud heritage

  • Thursday, 28 February, 2019
    Manchester City Football Club PLC
    Manchester City signs shirt deal with Puma worth up to £600m

    German sportswear brand agrees to 10-year contract with City Football Group

  • Thursday, 10 November, 2016
    Personal & Household Goods
    Puma on track to hit upper end of earnings target

    Net profits almost double in third quarter as celebrity tie-ups lift sales

  • Thursday, 18 February, 2016
    Personal & Household Goods
    Strong dollar drags Puma full-year profits down 42%

    Sports brand remains upbeat despite earnings slide as sales rise, helped by women’s sportswear

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