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Adidas AG

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  • Friday, 23 December, 2022
    News in-depth
    Fear, misfortune and Kanye West: how Adidas lost its lustre

    German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

  • Wednesday, 30 November, 2022
    Top Adidas executive rebuked in ‘final warning’ over comments on diversity

    Chief sales officer Roland Auschel received a bigger bonus even after compliance investigation

  • Sunday, 27 November, 2022
    Football
    How cricket-crazy Pakistan became a major football factory

    ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

  • Thursday, 24 November, 2022
    Adidas to launch probe into claims about Kanye West playing pornography to staff

    Decision comes after a top shareholder demanded clarity about alleged incidents

  • Tuesday, 8 November, 2022
    Bjørn Gulden confirmed as Adidas chief executive

    World’s second-largest sportswear brand poaches rival boss from Puma

  • Friday, 4 November, 2022
    Adidas in talks to poach Puma chief Bjørn Gulden

    Gulden announced surprise departure from Puma on Friday

  • Tuesday, 1 November, 2022
    Lex
    Adidas/fantasy M&A: Yeezy would make buyout groups queasy Premium content

    Only the boldest buyout fund would back a bid at present

  • Saturday, 29 October, 2022
    Sport
    Adidas ditches Ye, but not all its problems Premium content

    F1 game-changer, the billionaire who’s avoiding football, women’s sport steals the show, and more.

  • Friday, 28 October, 2022
    Alex Barker
    Kanye: the tightrope of celebrity endorsements for brands

    Big companies are damaged when their famous partner implodes, but they survive and move on

  • Wednesday, 26 October, 2022
    Due Diligence
    ‘The greatest innovation in the history of bankruptcy’ Premium content

    Plus, how Adidas finally broke its ties with Kanye West after his anti-Semitic remarks; and the latest on a Hollywood merger gone somewhat wrong

  • Tuesday, 25 October, 2022
    Adidas ends tie-up with Kanye West after anti-Semitic remarks

    German group warns net profits will be up to €250mn lower following decision

  • Friday, 21 October, 2022
    Adidas shares tumble after second profit warning in three months

    German sportswear group hit by lower than expected sales

  • Thursday, 15 September, 2022
    Axel Springer SE
    Axel Springer boss was landlord to Adidas during campaign against sports brand

    Mathias Döpfner orchestrated stories against company for pausing rents without disclosing his interest

  • Tuesday, 23 August, 2022
    Lex
    Adidas/Rørsted: challenge from Chinese brands is an obstacle to getting back on track Premium content

    The German group’s chief insists that the overwhelming problem is China’s lockdowns

  • Monday, 22 August, 2022
    Adidas to change CEO early as it battles China slowdown

    German sportswear group will replace Kasper Rørsted in 2023, three years before his contract is up

  • Friday, 6 May, 2022
    Adidas cuts guidance as China lockdowns bite

    Quarterly sales slide amid supply chain disruption, store closures and rising costs

  • Tuesday, 8 March, 2022
    Adidas replaces China chief as sales suffer after consumer boycott over Xinjiang

    Sportswear brand loses market share to local rivals after nationalist backlash

  • Monday, 8 November, 2021
    Adidas asks employees to share personal data in diversity push

    Sportswear maker’s move to track data follows staff protests over racial inequality

  • Thursday, 12 August, 2021
    Mergers & Acquisitions
    Adidas sells Reebok for up to €2.1bn to Authentic Brands

    Deal draws line under ill-fated acquisition of US brand by German sportswear group

  • Thursday, 5 August, 2021
    Pandemic supply chain problems could cost Adidas €500m in sales this year

    World’s largest sportswear maker increases full-year guidance despite production shortages

  • Monday, 26 July, 2021
    LexPersonal & Household Goods
    Nike/Adidas: no Yeezy way out of Vietnam Premium content
  • Tuesday, 23 March, 2021
    Adidas prepares to take on North Face in outdoor foray

    German sportswear group seeks to capitalise on rising popularity of hiking and skiing

  • Wednesday, 10 March, 2021
    Adidas aims to cut out retailers in renewed push for growth

    Sportswear maker vows to double shareholder payouts as it seeks to boost profits through direct sales

  • Monday, 14 December, 2020
    Adidas earmarks underperforming Reebok for potential sale

    German group assessing options for US brand acquired in $3.8bn deal to take on Nike

  • Tuesday, 10 November, 2020
    Adidas replaces €3bn government-backed emergency loan

    Move gives German sportswear group the option of resuming dividend payments

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